Eurocucina and Salone del Mobile of Milan
The 55th edition of the Salone del Mobile of Milan has presented much turnout both at the booths and off-fair and also foreign: Far East, Russia, Germany.
The off-fair becomes increasingly important: for this reason some brands have decided to invest in collective or better, those that can afford it, in the flag ship store.
A climate of recovery and general optimism compared to recent years of recession where the importance of the presence of a leading designer, often architect, is confirmed, and even increased. Such designer brands the collection or the single furnishing: the brand of the manufacturer is no longer enough, the endorsement of the designer is needed to reinforce the strength of the brand. The trends in furnishings have concerned the predominance of dark colors and angled lines where only in rare cases white is still alive. There is a clear growth of marble and stones and ecomalta.
Significant increase in presence of the vintage metal, where stainless steel, copper, brass reign supreme. Big stance of satin stainless steel colored with bright and rich colors. High growth, also, of the painting that mimic the vintage metal effect on a wood base.
If, until 2 years ago, Dmm was almost the only company to offer exclusive vintage finishes, now there are many producers and alternative solutions.
We have seen products such as doors and profiles with finish that imitate DMM’s, generally of the Peltrox family and in some cases the Satin family. Once again this year our presence at the fair was excellent with about thirty clients served and 150 types of new products sampled.
Our finishes, as usual, were dominant, led by the Satin types that have been used extensively and featured in a few projects. To that, add the customized finishes that were made ad-hoc on specific project.
The main prominent references:
- Ernestomeda (kitchen in satin and bronzed gb stainless steel finishes)
- Toncelli (titaniox kitchen)
- Rossana (polished brass kitchen)
- Alivar (side tables, armchairs, bookcase in satin finishes)
- Cesar (golden satin kitchen).
Available is the 2016 Salone Mobile Milan BROCHURE, with the main projects followed during the event.